The concept of angel investment groups has evolved much over the past seven years. It used to be that these organizations were semi-formal groups of high-net-worth individuals being able to discuss and invest into (primarily local) novel ideas and entrepreneurs. An added bonus offered to members of these groups was (and continues to be) the social aspect of being surrounded by like-minded and like-demographic ‘rich friends’.
The method for investing into new ideas and entrepreneurs was relatively easy and un-intimidating. General group discussions took the place of more formal due diligence exercises and there was a very distinct difference (some refer to it as an invisible wall) between angel investments and venture capital.
The times have certainly changed.
Many angel investment groups (including the one I’m involved in: Icon Angels) have internationalized and formalized the angel investment process to a point where deals are fashioned together the same way as in any venture capital fund.
I’m a firsthand witness to a very real phenomenon within these groups: the impact of group think.
Due primarily to this new formal environment (investment process) of the angel groups, many ‘creative ideas’ are no longer being considered as investment grade and when they are actually presented to these organizations, they are often rejected by the very processes that were so essential to the development of new ideas only less than a decade ago.
I’m finding that entrepreneurs with projects still in the ‘idea’ phase are no longer the projects angels are keen to explore. The novelty (and the adventure) of investing into a seed idea that could possibly bloom into the next Google or Apple is no longer a risk many angel groups are able to digest during their regular ‘round-table’ discussions and unfortunately the main culprit is the phenomenon of ‘group think’. I often tell these daring entrepreneurs that their only real chance of finding the capital to launch their project is by identifying the lowest hanging fruit – their family and close friends.
There is a way to
beat the group think phenomenon.
I believe it is now time for angel groups to focus on specific sectors where its members are well versed in the details, trends and strategies of identifying the right idea ready to blossom. Such an organization will remove that ‘one’ angel that may know just enough to be dangerous about a certain subject to derail a potentially brilliant idea within a group of angels who may not fully understand the subject matter.
If given the time, I hope to explore more focused angel groups with investors who are subject matter experts and are able to conduct detailed round-table discussions on novel ideas. This is all in the hopes that we can push through more deals and bring back adventure into angel investing once again!
In order to stay true to the angel investing principle: Is there anyone out there who is adventurous enough to help me put it together? ;)))

